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21 November 2017

Media release

IRONMAN and the Baker Institute

Baker Heart and Diabetes Institute and IRONMAN® Oceania are pleased to announce a unique partnership aimed at promoting healthy lifestyles.

As part of a commitment to providing evidence-based health information about the role of lifestyle in driving better health, one of Australia’s most established medical research institutes, the Baker Institute, is pleased to partner with IRONMAN Oceania, part of the iconic global IRONMAN® triathlon brand.

The Baker Institute will be a series partner at IRONMAN® events in Australia from 2018 until 2020 and will work with IRONMAN Oceania to share its’ scientific and health expertise in areas such as sports cardiology with the IRONMAN community.

IRONMAN® Oceania Managing Director Dave Beeche, said he is looking forward to the enormous synergies that the partnership between the Baker Heart and Diabetes Institute and IRONMAN® Oceania will provide IRONMAN competitors and other endurance athletes.

“Our goal at IRONMAN® is to provide athletes with the best athlete experience possible and to assist them achieve their personal goals and reach their full potential. This includes not only their race performance, but their general health and well-being.”

“We are excited to join with the Baker Heart and Diabetes Institute to provide our athletes with access to the very best research, advice and education possible in the areas of cardiovascular health, core fitness and strength, good nutrition and living a healthy lifestyle.”

Baker Institute Director, Professor Tom Marwick said: “Our commitment to driving better health through research aligns with IRONMAN® Oceania’s commitment to sustaining a healthy lifestyle.”

“The unwavering commitment by IRONMAN competitors to building and maintaining their core fitness and strength, adhering to good nutrition and living a lifestyle that promotes a healthy mind and body is key to preventing disease”, Professor Marwick said.

“We can learn a lot from endurance athletes and equally, we are building a sound body of evidence to assist these athletes in terms of health education and prevention, particularly with regards to cardiovascular health, which is why we’re delighted to be part of this unique partnership.”

Just as triathlon involves pushing the mind and body to its limits, the Institute is also engaged in examining the physiological impact of exercise on metabolic health — including that of endurance athletes — to advance prevention, diagnosis and treatment.

Researchers at the Baker Institute are global leaders in examining the effect of exercise on cardiovascular health using exercise testing and specialised heart imaging to measure the heart’s ability to respond to the haemodynamic challenge of exercise.

Experts like Sports Cardiologist, Associate Professor Andre La Gerche also want to understand what the long-term health benefits of endurance exercise are, the causes of sudden cardiac death and the effect of exercise on heart rhythm disorders.

As part of the Institute’s commitment to providing evidence-based information to the community, the Baker Institute will host a Sports Cardiology Seminar for Athletes on Thursday, 23 November 2017. The seminar, targeted at endurance athletes or those with a keen interest in heart health, will be presented by Associate Professor La Gerche.

For further information contact:

Noel McMahon, Ironman Media Manager (Oceania)
M +61 455 091 476
P +61 3 9249 7855
E noel.mcmahon@ironman.com


About IRONMAN

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races including the Absa Cape Epic, premier marathons including the Standard Chartered Singapore Marathon and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings.

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries.

For more information, visit www.ironman.com.

About Wanda Sports Holding

Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas:

  1. Spectator Sports (media and marketing business).
  2. Participation Sports (active lifestyle business).
  3. Services (digital, production and service business).

Led by President and CEO Philippe Blatter, Wanda Sports Holding incorporates the international sports marketing company Infront Sports and Media, the iconic endurance brand IRONMAN, and Wanda Sports China.

The headquarters are in Guangzhou, China.

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